Our friends at Warner Bros Pictures have releases a VR Experience for “IT”, based on the novel by Stephen King. Experience IT like you’ve never imagined before in IT: FLOAT – A Cinematic VR Experience. Meet Pennywise and enter the sewers of Derry and you’ll float too!

Horror thriller “IT,” directed by Andrés Muschietti (“Mama”), is based on the hugely popular Stephen King novel of the same name, which has been terrifying readers for decades. When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries. 

“IT” stars Bill Skarsgård, as the story’s central villain, Pennywise. An ensemble of young actors also star in the film, including Jaeden Lieberher, Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Chosen Jacobs, Jack Dylan Grazer and Nicholas Hamilton.

Muschietti is directing “IT” from a screenplay adapted by Chase Palmer & Cary Fukunaga and Gary Dauberman. Dan Lin, Roy Lee, Seth Grahame-Smith, David Katzenberg and Barbara Muschietti are producing, with Marty P. Ewing, Doug Davison and Jon Silk serving as executive producers.

The behind-the-scenes creative team includes director of photography Chung-Hoon Chung (“Me and Earl and the Dying Girl”), production designer Claude Paré (“Rise of the Planet of the Apes”), editor Jason Ballantine (“The Great Gatsby”), and costume designer Janie Bryant (TV’s “Mad Men”).

This is A Cinematic VR Experience

Experience IT like you’ve never imagined before

“IT” will be released nationwide on 8 SEPTEMBER, 2017